Strategi Humas Dalam Meningkatkan Citra Partai Keadilan Sejahtera Di Instagram

Izzudin, Ahmad (2024) Strategi Humas Dalam Meningkatkan Citra Partai Keadilan Sejahtera Di Instagram. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The emergence of negative public opinions regarding the Prosperous Justice Party occurred due to the Israeli national team's rejection policy at the U-20 World Cup. This rejection was carried out by several political actors, including PKS, and has lowered the image of PKS in the eyes of the public. The rejection of the Israeli national team is considered a form of support for Muslim brothers who are victims of the conflict in Palestine. This study aims to analyze the Public Relations strategy used by the Prosperous Justice Party in improving the party's image on Instagram social media related to the rejection of the Israeli National Team at the U-20 World Cup held in Indonesia. The research method used in this study is qualitative descriptive. In order for the function and role of Public Relations in improving the party's image to be effective, Public Relations is required to take systematic and integrated development steps. In this study, the researcher analyzed the Public Relations strategy of the Prosperous Justice Party in improving the party's image using a Public Relations planning model known as ROPE, namely Research, Objective, Programming and Evaluation, which was introduced by Hendrix and Hayes. The results of the study show that the Public Relations of the Prosperous Justice Party has succeeded in building the party's image and public trust through programs that aim to increase public awareness and introduce PKS as a party that is principled and committed to human values and justice.

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