Nugroho, Gian (2024) Analisis Strategi Pemasaran pada Toko Kue “Cinta Rasa” Kelurahan Babelan Kota Kecamatan Babelan Kabupaten Bekasi. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.
![[img]](http://repository.unismabekasi.ac.id/style/images/fileicons/text.png) |
Text
Pendahuluan.pdf Download (1MB) |
|
Text
BAB I.pdf Download (247kB) |
|
Text
BAB II.pdf Restricted to Repository staff only Download (401kB) | Request a copy |
|
Text
BAB III.pdf Restricted to Repository staff only Download (362kB) | Request a copy |
|
Text
BAB IV.pdf Restricted to Repository staff only Download (399kB) | Request a copy |
|
Text
BAB V.pdf Download (230kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (339kB) |
Abstract
The "Cinta Rasa" cake shop is a small business that operates in the culinary sector which is located in Babelan City, Bekasi Regency. In facing increasingly competitive and varied business competitors, companies must have a reliable strategy to achieve company goals. This research aims to determine (1) the external and internal environmental conditions at the "Cinta Rasa" Cake Shop (2) the position of the "Cinta Rasa" Cake Shop on the IE Matrix; (3) alternative and priority competitive strategies implemented by the "Cinta Rasa" Cake Shop. This research uses a case study method with a questionnaire as an interview guide in obtaining data and information obtained aimed at owners and employees. The research results show that the main strength lies in competent human resources, and serving custom cakes. The main weakness is limited space, the main opportunity is residential development around the shop, and the main threat is similar variants and competitors' promotional techniques. The results of the IE matrix show that the Cinta Rasa Cake Shop is in Cell IV, which is still at the growth and development stage.QSPM analysis results shows the main priority strategy is to increase cake variants, increase the quality and quantity of products using existing resources and establish collaboration with snack catering businesses. Keyword: cake, strategy, marketing, SWOT and QSPM
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
|
|||||||||
| Keywords / Kata Kunci: | kue, strategi, pemasaran SWOT, dan QSPM | |||||||||
| Subjects: | Manajemen Pemasaran | |||||||||
| Faculty: | Fakultas Pertanian > Agribisnis S1 | |||||||||
| Depositing User: | Mr. Gian Nugroho | |||||||||
| Date Deposited: | 13 Aug 2024 09:31 | |||||||||
| Last Modified: | 13 Aug 2024 09:31 | |||||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/6071 |
Actions (login required)
 |
View Item |