Pesan Kampanye #DariGadisKeGadis dalam Menciptakan Support System di Kalangan Perempuan Muda

Shabirah, Nada Muthiah (2022) Pesan Kampanye #DariGadisKeGadis dalam Menciptakan Support System di Kalangan Perempuan Muda. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

Rahasia Gadis Community sees that there are still many women who do not know how to become a support system for other women. Based on research, 28% of the 40,000 confessions submitted to the Rahasia Gadis page site felt they were experiencing depression or anxiety. In this case, poor social care is associated with depression and loneliness, so the support system becomes an important thing. Therefore, the Rahasia Gadis community emphasizes the importance of educated young women to become a support system for their surroundings, by raising the idea of a campaign #DariGadisKeGadis. The purpose of this study was to determine the influence of campaign messages #DariGadisKeGadis in creating a support system among young women. This research uses a quantitative approach with explanatory and descriptive analysis. The sampling was carried out using non- probability sampling with accidental sampling technique. The results of this study stated that the campaign message #DariGadisKeGadis had a positive and significant effect in creating a support system among young women, which was indicated by the regression coefficient value of 1,500. The campaign #DariGadisKeGadis has a 55% effect in creating a support system among young women.

Item Type: Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:
ContributionContributors / Dosen PembimbingNIDN
UNSPECIFIEDKhadijah, SitiUNSPECIFIED
Subjects: Manajemen
Public Relations
Faculty: Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1
Depositing User: Users 197 not found.
Date Deposited: 18 Aug 2022 09:12
Last Modified: 18 Aug 2022 09:12
URI: http://repository.unismabekasi.ac.id/id/eprint/673

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