Faktor-Faktor yang Memengaruhi Minat Beli Ulang Melalui Keputusan Pembelian Snack Ti-Vario Outlet Agung Sari Utama

Sofyan, Fakhrizal Agustian (2026) Faktor-Faktor yang Memengaruhi Minat Beli Ulang Melalui Keputusan Pembelian Snack Ti-Vario Outlet Agung Sari Utama. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

CV Agung Sari Utama is one of the largest local snack food manufacturers in Bekasi City that continues to grow and strive to maintain its existence amid increasingly competitive market competition. This study aims to analyze (1) the effect of taste, product variety, and price on the purchase decision of Ti-Vario snacks at Agung Sari Utama outlets in Bekasi City; (2) the effect of taste, product variety, and price on the repurchase intention of Ti-Vario snacks; (3) the effect of purchasing decisions on the repurchase intention of Ti-Vario snacks, and (4) the effect of purchasing decisions as an intervening variable on taste, product variety, and price on the repurchase intention of Ti-Vario snacks. This study used a quantitative survey method, with 215 respondents filling out questionnaires and interviews, as well as CB-SEM with software AMOS version 22 as a research analysis tool. The results show that taste, product variety, and price have a positive and significant effect on purchasing decisions and repurchase intention. Purchasing decisions also have a positive and significant effect on repurchase intention and can mediate the influence of taste, product variety, and price.

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