Triani, Marshanda Dwi Dara (2024) STRATEGI KOMUNIKASI PEMASARAN 911 VAPE STRORE BEKASI DALAM MENGHADAPI PEMBLOKIRAN PRODUK DI MARKETPLACE. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.
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Abstract
In this era of advanced technology, electronic media can be used as a strategy in marketing communications. Along with the penetration of technology into all areas of life, the penetration of information technology has grown, such as the development of electronic commerce. Shopee is a marketplace in Indonesia that offers several products, and has a prohibition on selling products that violate Shopee policies. 911 Vape Store is a vape shop that promote their products on the marketplace. The purpose of this research is how the marketing communication strategy for 911 Vape Store Bekasi is used to deal with blocking in the marketplace. This research uses qualitative methods which will explore the marketing communication strategy of 911 Vape Store, collection techniques through interviews, observation and documentation. The results of this research show that 911 Vape Store has implemented 7 elements of the marketing and service mix in carrying out its marketing communication strategy. Apart from relocating the 911 Vape Store to a more strategic location, Direct Marketing and Sales Promotion are the promotion mix components that are most widely used to increase sales of the 911 Vape Store after blocking products on the Marketplace. Keywords: Marketing Communications, Marketplace, Marketing Strategy
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Subjects: | Manajemen Pemasaran Ilmu Komunikasi Komunikasi Organisasi |
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| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Ms Marshanda Dwi Dara | ||||||
| Date Deposited: | 22 Oct 2025 08:28 | ||||||
| Last Modified: | 22 Oct 2025 08:28 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/8871 |
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