Dwisantrysa, Diva (2024) Pengaruh Labelisasi Halal, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Make Over. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
The purpose of this study was to determine the effect of halal labeling on purchasing decisions for Make Over cosmetic products. To determine the effect of product quality on purchasing decisions for Make Over cosmetic products and to determine the effect of halal on purchasing decisions for Make Over cosmetic products. The population in this study were women in the Bekasi area. The sample of this study was 100 respondents. The research method used in this study is a quantitative method, with the data used being primary and secondary data. The data analysis method uses descriptive statistical tests, classical assumption tests and hypothesis tests calculated using the Statistic Product and Service Solution 25.0 (SPSS 25.0) program. The results of this study conclude that the halal labeling variable partially has a positive and significant effect on purchasing decisions. The product quality variable partially has a positive and significant effect on purchasing decisions. The price variable partially has a positive and significant effect on purchasing decisions. This study also proves simultaneously that halal labeling, product quality and price have a significant effect on purchasing decisions for Make Over cosmetic products.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Halal Labeling, Product Quality, Price, Purchasing Decision | ||||||
| Subjects: | Manajemen Pemasaran | ||||||
| Faculty: | Fakultas Ekonomi > Manajemen S1 | ||||||
| Depositing User: | Ms Diva dwisatrya | ||||||
| Date Deposited: | 19 Dec 2024 09:43 | ||||||
| Last Modified: | 19 Dec 2024 09:43 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/7136 |
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