IDENTITAS DAN KONSEP DIRI STREET FASHIONISTA (STUDI FENOMENOLOGI REMAJA CITAYAM FASHION WEEK)

Octaviona, Thalita (2023) IDENTITAS DAN KONSEP DIRI STREET FASHIONISTA (STUDI FENOMENOLOGI REMAJA CITAYAM FASHION WEEK). Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

In this era, fashion is not only a primary need but also a medium of communication that conveys one's identity, social and cultural surroundings. Even fashion can also be used as a form of one's self-concept. The existence of the Citayam Fashion Week phenomenon makes people start to recognize street fashion and build a person's identity and self-concept through their respective clothes. This research aims to find out the identity and self-concept displayed by street fashionistas in clothing. The theory used in this research is the self-concept theory proposed by Johari Window. This research uses descriptive qualitative research with a phenomenological approach. The results of the study show that the identity built by the informants is an identity as themselves without having a certain nickname. In addition, the self-concept model found in this study is blind, because the informants did not realize any changes to themselves after using street fashion.

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