Analisis Komparatif Verbal dan Non Verbal Antara Penjual dan Pembeli di Pasar Tradisional Kranji dan Pasar Modern Harapan Indah

Oktaviano, Alfian Dwiki (2022) Analisis Komparatif Verbal dan Non Verbal Antara Penjual dan Pembeli di Pasar Tradisional Kranji dan Pasar Modern Harapan Indah. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

	Text HALAMAN AWAL.pdf Download (1MB)
	Text BAB 1 (PENDAHULUAN).pdf Download (122kB)
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	Text BAB 4 (HASIL & PEMBAHASAN).pdf Restricted to Repository staff only Download (658kB) | Request a copy
	Text BAB 5 (KESIMPULAN & SARAN).pdf Download (48kB)
	Text DAFTAR PUSTAKA.pdf Download (108kB)
	Text LAMPIRAN.pdf Download (1MB)

Abstract

This study discusses the differences in non-verbal and verbal communication patterns between sellers and buyers in the Kranji Traditional Market and the Harapan Indah Modern Market. This study uses analysis and observation techniques where researchers see and observe when buyers and traders interact in price bargaining, verbal communication, and non-verbal communication, until they find an agreement in the transaction. This study answers a gap that was questioned by the researcher through the formulation of the problem. In this study, data obtained from interviews with relevant sources in the field between how many sellers and buyers are in each market. In the traditional market, bargaining has become part of the layers of the market, it has even become the culture of the Indonesian people. This is different from the modern market where there is no bargaining in the interaction at the time of the transaction. The two markets have different norms in terms of culture, so that if the traditional market can bargain during the transaction, it is different from the modern market there is no bargaining. Therefore, traditional markets have a mutual agreement, between the seller and the buyer. And it does not apply to modern markets where there is no mutual price agreement between the seller and the buyer. Keywords : Bargaining, Barriers, Communication Pattern, Price Agreement

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