ANALISIS PENGARUH PERCEIVED SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION PRODUK EASY CLEAN CHEM

Rahmayani, Adisari (2025) ANALISIS PENGARUH PERCEIVED SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION PRODUK EASY CLEAN CHEM. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

	Text PENDAHULUAN.pdf Download (1MB)
	Text BAB 1.pdf Download (179kB)
	Text BAB 2.pdf Restricted to Repository staff only Download (199kB) | Request a copy
	Text BAB 3.pdf Restricted to Repository staff only Download (181kB) | Request a copy
	Text BAB 4.pdf Restricted to Repository staff only Download (371kB) | Request a copy
	Text BAB 5.pdf Download (48kB)
	Text DAFTAR PUSTAKA.pdf Download (124kB)

Abstract

The purpose of this study is to analyze the effect of Perceived Service Quality and Perceived Value on Behavioral Intention of Easy Clean Chem Products. The research method used is quantitative descriptive with a multiple linear regression analysis approach using the SPSS version 26.0 program. The sample used in this study was 100 respondents who had purchased and used Easy Clean Chem products at least 2 times. The sampling technique used was the purposive sampling method. The results of the study showed that the regression coefficient (β1) of Perceived Service Quality was (-0.076) with a significance value of (0.093), meaning that this variable had a negative and insignificant effect on Behavioral Intention. While the regression coefficient (β2) of Perceived Value was (0.140) with a significance value of (0.008), meaning that this variable had a positive and significant effect on Behavioral Intention. T-test shows that Perceived Service Quality has no significant effect on Behavioral Intention with t-count (-1.694) smaller than t-table (1.660) and significance (0.093) greater than 0.05. On the other hand, Perceived Value has a significant effect on Behavioral Intention with t-count 2.725 greater than t-table and significance (0.008) less than 0.05. F-test shows a significant simultaneous effect between Perceived Service Quality and Perceived Value on Behavioral Intention with f-count (3.823) greater than f-table (3.09) and significance (0.025) less than 0.05. The results of the coefficient of determination show that the independent variables in this study are able to explain 73% of Behavioral Intention, while the rest is influenced by other factors not studied.

Actions (login required)

View Item