Ramadhan, Achmad (2024) Strategi Komunikasi Pemasaran Mono Studio Melalui Media Sosial Instagram. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.
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Abstract
Achmad Ramadhan/41182037190079 Marketing Communication Strategies of Mono Studio Through Instagram Social Media Under the guidance of Miftakhudin, M.Ikom (100 Pages), (14 Images), (4 List of Tabels). With the advancement of technology over time, many people utilize digital media for various purposes, including advancing their businesses in the field of photography. Numerous individuals avail themselves of photography services to capture special moments in their lives. Additionally, many large companies use photography services to promote their products through digital media. One business entity that has harnessed the power of social media and online marketing to expand its market reach is the photography studio "Mono Studio." Mono Studio frequently showcases its work on the Instagram social media account, @themono.studio, aiming to attract clients and build a strong brand image. This research aims to explore the marketing communication strategies employed by Mono Studio through the Instagram social media platform. The theoretical framework utilized in this study is Gunelius' social media marketing theory, encompassing Content Creation, Content Sharing, Connecting, and Community Building. The research employs a descriptive qualitative method, with the Instagram account @the.monostudio as the subject. The findings indicate that marketing communication strategies are implemented through well-crafted and engaging content sharing, leading to the emergence of Connecting and Community Building. By leveraging Instagram features such as feeds, stories/instastories, highlights, reels, direct messages (DM), followers, and Instagram ads. Keywords: Marketing communication strategies, Social Media Marketing, Instagram
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Strategi komunikasi pemasaran, Social Media Marketing, Instagram. | ||||||
| Subjects: | Ilmu Komunikasi | ||||||
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Mr. Achmad Ramadhan | ||||||
| Date Deposited: | 04 Nov 2024 06:56 | ||||||
| Last Modified: | 04 Nov 2024 06:56 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/6905 |
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