Interaksi Teman sebaya dan Celebrity Worship dengan Perilaku Imitasi pada Penggemar KPOP

Septian, Danu (2024) Interaksi Teman sebaya dan Celebrity Worship dengan Perilaku Imitasi pada Penggemar KPOP. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The impact of globalization makes it easier for foreign cultures to enter the country, one form of which is the existence of K-Popers, this triggers imitation behavior from K-Popers towards their fans. This study aims to determine the relationship and influence of peer group interaction and celebrity worship with imitation behavior in adolescent K-Pop fans. This study uses a quantitative method of correlational design, the subjects are teenage K-pop fans in Bekasi. The instrument used an imitation behavior scale with a reliability value of 0.965, a peer group interaction scale with a reliability value of 0.932 and a celebrity attitude scale (CAS) with a reliability value of 0.918. Data collection techniques through interviews and psychological scales. The results of the correlation test conducted are there is a relationship between peer interaction and imitation behavior (r=0.222, p=0.009), there is a relationship between celebrity worship and imitation behavior (r=0.685, p=0.000). Peer interaction and celebrity worship contributed 52.1% to imitation behavior (R2=0.521; F(2,133)=72.331, p<0.000).

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