PENGELOLAAN AKUN INSTAGRAM @BPTJKEMENHUB SEBAGAI MEDIA INFORMASI PUBLIK

ANIS, KAMILAH (2023) PENGELOLAAN AKUN INSTAGRAM @BPTJKEMENHUB SEBAGAI MEDIA INFORMASI PUBLIK. Sarjana (S1) thesis, UNIVERSITAS ISLAM 45 BEKASI.

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Abstract

Instagram social media management is a management strategy to fulfill a predetermined goal/target/function. Based on Law Number 14 of 2008 concerning (KIP) realizing public information in facilitating relations between the government and its people. Instagram account @Bptjekemenhub has 17,900 followers and a community satisfaction index of 19.01 which is included as a very good value index. However, the lack of public interaction and the lack of inclusion in the dissemination of information on social media is a concern which unfortunately, seeing from the success of setting the number of followers that instills a desire to know how Instagram Social Media Management @Bptjkemenhub is in fulfilling public information. This study used a qualitative descriptive method. Data collection was carried out based on field observations through interviews, observation and documentation. The subjects in the study focused on the human division that took part in managing the @Bptjkemenhub Instagram account. The concepts used in this study with reference to the 4C theory by Chris Heuer which include context, communication, collaboration and connection. The results in this study found that the Context Stage was carried out by conveying messages in the form of photos, videos, and infographics accompanied by captions. The Communication Stage includes replying to comments from followers by using language that is easy to understand in providing factual information and can be justified for the truth. The Collaboration stage is carried out by BPTJ public relations by working with accounts of other agencies to jointly disseminate information to the public so that common goals are achieved. While the Connection stage: namely the interaction that is built with the audience, so that the content produced is informative

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