PEMANFAATAN fACEBOOK SEBAGAI STRATEGI KOMUNIKASI PEMASARAN JUAL BELI ONLINE (Studi Grup BRAN SOCIETY INDONESIA)

Hafizd, Muhammad (2023) PEMANFAATAN fACEBOOK SEBAGAI STRATEGI KOMUNIKASI PEMASARAN JUAL BELI ONLINE (Studi Grup BRAN SOCIETY INDONESIA). Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

One form of buying and selling that emerged thanks to internet is through social media such as facebook. The purpose of this research is to find out how the marketing communication strategy of BRAND SOCIETY INDONESIA through facebook sosial media. Facebook is a social media platform or online network designed to facilitate interaction and outreach in cyberspace. This study uses a qualitative method. Data collection techniques using observation, interviews, and documentation. Data analysis techniques include data reduction, data presentation, and verification. The data validation technique uses source triangulation. The research results obtained are the benefits of facebook as a marketing communication strategy, namely as a place for product promotion which is expected to be an effective media and also as e-commerce that can produce local brand product. A place to establish relationship between other facebook user, for example finding friends on facebook, this is very easy because there are many facebook features that can connect users with one another. Keywords : Facebook, Strategy Marketing Communication,marketing mix.

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