STRATEGI PROGRAM “SROTO BANYUMASAN” RADIO ELGANGGA 100.3 FM DALAM MENJAGA EKSISTENSINYA

Indratmo, Muhamad Iqbal (2023) STRATEGI PROGRAM “SROTO BANYUMASAN” RADIO ELGANGGA 100.3 FM DALAM MENJAGA EKSISTENSINYA. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

Most radios in Indonesia usually make a program based on the broadcast format that applies in Indonesia. Of the many existing radio stations, only a few still make a program with a special format to broadcast cultural programs so that they can be well received.Elgangga 100.3 FM Radio is one of them and is even the only radio in Bekasi that makes a program with a special format.The Sroto Banyumasan program is a special program that has been around for 23 years and is still around today. Of course, this cannot just happen by itself.A good and appropriate strategy is needed for the program to maintain its existence on Elgangga 100.3 FM Radio. This study aims to determine the strategy of the Sroto Banyumasan Program in maintaining its existence by looking at the program strategy concept owned by Peter Pringle. The method used is descriptive qualitative. From the results of the research that has been done, there are a number of things that have become points of support for the Sroto Banyumasan Program in maintaining its existence. First, there is information related to pure cultural values that is given to the contents of the broadcast program. Second, there is the influence of support from the Banyumasan community or Paguyuban group during program production. Third, there is a program promotion that is carried out by utilizing existing social media, through broadcast messages that are distributed to community groups. Fourth, Consistent with characteristics, not changing the concepts in the program, such as the name, announcer, time, and program content.

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