Representasi Perempuan dalam Iklan Sosial Media MS GLOW

Adawiyyah, Nurul (2022) Representasi Perempuan dalam Iklan Sosial Media MS GLOW. Sarjana (S1) thesis, Universitas Islam “45” Bekasi.

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Abstract

Marked by the widespread emergence of skincare products that appear on social media, especially Instagram, I question the emergence of this matter about how the representation of women presented in social media advertisements. To analyze the representation of women in MS GLOW social media ads I use qualitative research methods with a cultural studies approach. After doing research, I got the result that the women presented in the advertisement show the MS GLOW representing the beautiful female figure in the video ad, which is a woman with a slim body, smooth skin without acne, a bright neck without stripes, a woman who looks youthful. With these concept of beauty standards, this skin care has given rise to the meaning that Indonesian women's skin, which is generally brown with varying body conditions and skin health, is a woman who is not beautiful.

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