STRATEGI KOMUNIKASI SUPORTER THE JAKMANIA BANTARGEBANG DALAM MENDUKUNG PRESTASI PERSIJA JAKARTA

Riski, Muhammad Yahya (2024) STRATEGI KOMUNIKASI SUPORTER THE JAKMANIA BANTARGEBANG DALAM MENDUKUNG PRESTASI PERSIJA JAKARTA. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The Jakmania throughout Indonesia has more than 127,000 active members who have a Member Identity Card (KTA). They are spread across the Jabodetabek area and an official branch office in Tokyo, Japan. In Bantargebang, there are around 150 active members who have KTAs. The Jakmania Bantargebang area covers the villages of Bantargebang, Sumur Batu, Ciketing, and Cikiwul, which are managed by the regional coordinator Muhammad Ade Sopiyan. Unfortunately, the lack of activeness of The Jakmania Bantargebang members in supporting Persija Jakarta's activities has led to a lack of support provided. This research uses the Goal-Plan-Action (GPA) theory which involves goals, plans and actions. The research method used is qualitative with a descriptive approach. The goal is to understand the phenomena experienced by the research subject, including behavior, opinions, motivations, and actions, by describing them in the form of words and natural language. The results showed that The Jakmania Bantargebang can take several steps, such as organizing birthday events, making uniforms and utilizing revenue from match ticket sales to support Persija Jakarta's finances and achievements. The economic potential of this income can be a positive thing to support Persija Jakarta's achievements.

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