Indra, Kenda Maulana (2024) ANALISIS STRATEGI PEMASARAN USAHA MEBEL PD ARIF JAYA WISMA ASRI KOTA BEKASI. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.
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Abstract
The furniture industry is an industry that processes raw materials or semi-finished materials from wood, rattan, and other raw materials. One of the furniture businesses is engaged in the which provides household furniture such as chairs, tables, cabinets, shelves and doors. PD Arif Jaya which is located in Taman Wisma Asri, Teluk Pucung Village, North Bekasi District. The establishment of this furniture business has been running for 20 years. This study aims to determine the internal and external factors in the sale of furniture business PD Arif Jaya in seizing market competition and knowing the marketing and sales strategy of the PD Furniture business. Arif Jaya Wisma Asri. The method used in this research is a case study. Sources of information consist of business owners. The data analysis method uses SWOT Matrix and TOPSIS analysis.The results showed that based on the SWOT matrix, the internal factors of PD Arif Jaya are the strongest, namely having strength and good product quality. The weakness in internal factors is that the marketing method is still limited to offline in the furniture business. External factors that provide great opportunities for PD Arif Jaya are online marketing opportunities. Threats for PD Arif Jaya include There is competition from similar businesses. The most relevant alternative strategies used are promotion and marketing expansion.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | |||||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | strategy, furniture, SWOT, TOPSIS | |||||||||
| Subjects: | Manajemen Pemasaran Analisis Kelayakan Bisnis |
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| Faculty: | Fakultas Pertanian > Agribisnis S1 | |||||||||
| Depositing User: | Mr. Kenda Maulana Indra | |||||||||
| Date Deposited: | 09 Jul 2024 08:58 | |||||||||
| Last Modified: | 09 Jul 2024 08:58 | |||||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/5485 |
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