Komodifikasi Hijab Pada Akun Instagram @Mandjha.ivangunawan

Alfianti, May Lestivia (2023) Komodifikasi Hijab Pada Akun Instagram @Mandjha.ivangunawan. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

High islamic hijab users as a country with a majority of Islam have led to the rise in demand for hijab in Indonesia. The hijab, as religious attributes, is a promising business opportunity in which rapidly expanding hijab trends are one of the ways that Islam has become a commodity, and the hijab has come to embrace many of its styles and styles and social classes with different styles and forms interpreted as fashion. This has been the result of a fast-moving phenomenon such as easy social media access like Instagram. The research wasmeant to find out how the settlement of the hijab was formed on @mandjha.ivangunawan In this study a qualitative descriptive method of observation stages, interviews and documentation. From the results of the review of the commodification of content this research shows that the formation of hijab commodification is from content commodification which comes from uploading the use of trendy hijab through Feeds, Instastories and Live features, the commodification of audience where followers react to each upload such as reviews, , the commodification of cybernetic where followers become a selling point that creates collaboration between companies, and the commodification of labor where account managers and brand owners influence how hijab commodification is formed.

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