Latief, Aullio Adi Satri (2023) PENGARUH PENYEBARAN INFORMASI KESEHATAN TERHADAP KEPUASAN FOLLOWERS INSTAGRAM @KEMENKES_RI (Survei terhadap followers akun instagram @kemenkes_ri). Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
Various ways are used to promote products and services through online media to Various methods are used to promote products and services through online media to attract public attention, especially health information which is very important for individuals to know the various kinds of dangers of a disease through Instagram "@kemenkes_ri". The Instagram account "@kemenkes_ri" has 2.5 million followers, 60 following and 2,335 posts. the information obtained. in supporting educational content and other information dissemination. The satisfaction of mass media in the form of social media has also become popular because audiences can interact online without meeting. In the communication function, there are four functions of the information itself, such as providing information to inform, to educate, to impress, and to influence. In the field of health, the uses and gratification theory is experiencing very rapid development, this theory does not only focus on one's motives. This type of research uses quantitative research with a survey method using a questionnaire. This research has a level of satisfaction with its followers as audiences who also use and follow the Instagram account @kemenkes_ri. It is known from the results of the validity and reliability tests, r test, t test, anova table test and correlation coefficient test which states valid Keywords: Instagram, Healthy, Uses and Gratification
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Instagram, Kesehatan, Uses and Gratification | ||||||
| Subjects: | Ilmu Komunikasi | ||||||
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Mr. Aullio Adi | ||||||
| Date Deposited: | 31 Aug 2023 07:26 | ||||||
| Last Modified: | 15 Jan 2024 08:29 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/4018 |
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