Pengaruh Kemudahan Penggunaan dan Kualitas Informasi Terhadap Keputusan Pembelian (Studi pada Konsumen Transportasi Online Gojek Bekasi)

Adhysta, Rivanda Yuka (2022) Pengaruh Kemudahan Penggunaan dan Kualitas Informasi Terhadap Keputusan Pembelian (Studi pada Konsumen Transportasi Online Gojek Bekasi). Sarjana (S1) thesis, Universitas Islam ''45'' Bekasi.

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Abstract

Based on the partially processed questionnaire answers, the results of the ease of use variable have a significant positive effect on purchasing decisions. This is evidenced by the t-test value for the ease of use variable of 3.140 with a significant number of 0.002 or less than 0.05, then H0 is rejected. Ha is accepted, meaning that there is a positive and significant influence between ease of use on purchasing decisions. The information quality variable has a significant positive effect on purchasing decisions. . This is evidenced by the t-test value of the information quality variable of 3.066 with a significant number of 0.003 or less than 0.05, then H0 is rejected. Ha is accepted, meaning that there is a positive and significant influence between the quality of information on purchasing decisions.

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