PENGARUH LITERASI KEUANGAN, AKSES MODAL, AKSES PEMASARAN (GOFOOD), DAN INOVASI TEKNOLOGI PEMBAYARAN (GOPAY) TERHADAP KINERJA UMKM MITRA GOFOOD DALAM APLIKASI GOJEK DI KOTA BEKASI

Mardiana, Sarah (2022) PENGARUH LITERASI KEUANGAN, AKSES MODAL, AKSES PEMASARAN (GOFOOD), DAN INOVASI TEKNOLOGI PEMBAYARAN (GOPAY) TERHADAP KINERJA UMKM MITRA GOFOOD DALAM APLIKASI GOJEK DI KOTA BEKASI. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

Abstract This study aims to determine the Effect of Financial Literacy, Access to Capital, Access to Marketing (Gofood) and Payment Technology Innovation (Gopay) on the Perfomance of Gofood Partners MSMEs in the Gojek Application in Bekasi City. The population of ths study is MSMEs who us the gofood platform in Bekasi City. The number of respondents in this study were 100 gofood partner SMEs.The sampling technique used in this research is purposive sampling. The data processing method used is multiple linear regression analysis. The data was processed using SPSS version 25 analysis tool.The results of this study indicate that financial literacy has no significant effect on the performance of gofood partnr SMEs, access to capital has a significant effect on the performance of gofood partner SMEs, marketing access (gofood) has a significant effect on the performance of gofood partner SMEs, and payment technology innovation (gopay) has no significant effect on the performance of gofood partner SMEs. Keyword : SMEs, Financial Literacy, Capital, Gopay, Gofood

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