STRATEGI KOMUNIKASI SUPORTER THE JAKMANIA GARUT DALAM MENDUKUNG PERSIJA JAKARTA

Muzakkie, Faiz Al (2024) STRATEGI KOMUNIKASI SUPORTER THE JAKMANIA GARUT DALAM MENDUKUNG PERSIJA JAKARTA. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

This research discusses the communication strategy of The Jakmania Garut supporters in supporting Persija Jakarta, the focus of this research is how the identity of The Jakmania Garut is formed as one of the football fans born in a rival city and how the group communication strategy implemented by The Jakmania Garut in supporting the Persija Jakarta team. This research uses a qualitative approach with a descriptive method where descriptive research is datacitations to provide an overview of the presentation of the report as well as descriptive studies, namely research reports that contain data citations to provide an overview of the presentation of the report, the data can come from interview manuscripts, field notes, etc. Based on the results of the study, The Jakmania Garut succeeded increating a strong relationship between Persija Jakarta supporters in Garut with four strategic points, namely, enterprise strategy, corporate strategy, business strategy, and functional strategy. In conclusion, the whole enterprise, corporate, business, and functional theory creates outcomes thatsupport the achievement of organizational goals and build positive relationships with the community and other external parties.

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