STRATEGI PEMASARAN PUJASERA PT PRIUS KEI DEO JAKARTA DI MASA COVID 19

ROSSANA, ELSYA (2022) STRATEGI PEMASARAN PUJASERA PT PRIUS KEI DEO JAKARTA DI MASA COVID 19. Diploma (D3) thesis, Universitas Islam "45" Bekasi.

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Abstract

This research was conducted to find out the marketing strategy used by PT. Prius Kei Deo during the Covid-19 Pandemic as an effort to increase sales. In addition, this study aims to determine whether the marketing strategy carried out by PT. The Prius Kei Deo is quite effective in dealing with the impacts caused by Covid-19 or even less effective. This study uses qualitative methods and uses data collection techniques in the form of observations, interviews and through literature studies to PT. Prius Kei Deo. The process and data analysis in this study consisted of several stages, namely data collection, then if the data had been collected, data analysis was carried out by reducing data, displaying data, and drawing conclusions or data verification. The results of the study show that during the pandemic period that caused the crisis in Indonesia, it also made PT. The Prius Kei Deo was also affected. Although it had experienced a decline in the number of renters, PT. The Prius Kei Deo took the initiative to use a new strategy in the form of social media which turned out to be able to reactivate its sales. Keywords: Marketing Strategy

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