EDUKASI PENGGUNAAN SKINCARE MELALUI MEDIA SOSIAL TIKTOK @DRJOCLINIC

Sari, Diyan Eka (2023) EDUKASI PENGGUNAAN SKINCARE MELALUI MEDIA SOSIAL TIKTOK @DRJOCLINIC. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

Islamic University 45 Bekasi Communication Science Study Program Faculty of Communication, Letters and Languages 2023 Diyan Eka Sari/ 41182037190001 Education on Skincare Use Through Social Media Tiktok @drjoclinic". Under the guidance of Mrs. Winda Primasari. 63 Thesis Pages, 13 Roman Pages, 1 Table, 14 Figures, 22 Attachment Page. The TikTok application is a social networking application where users can share short videos complete with filters and accompanied by music as a support. The TikTok application, which was originally used as entertainment, now various kinds of content ideas can be found. One of them is educational content. The purpose of this research is to find out and understand the content of educational messages on using skincare and understand how to be beautiful according to @drjoclinic. This research was conducted using descriptive qualitative methods, and data collection techniques through in-depth interviews, observation and documentation. The theory used in this study uses four kinds of informative message preparation, the first being Space Order, Time Order, and Deductive Order. Inductive Orders, Deductive Orders. The results of research on the presence of skincare in the midst of society raises perceptions of the skincare products they use whether they are guaranteed to be safe and healthy. Keywords:Education, Messaging, Skincare

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