Strategi Marketing Public Relations dalam Upaya Menciptakan Brand Awareness SMPIT Al-Azhar Jaya Indonesia

Rizki, Rifa'i (2023) Strategi Marketing Public Relations dalam Upaya Menciptakan Brand Awareness SMPIT Al-Azhar Jaya Indonesia. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

This Research is motivated by the identity crisis experienced by SMPIT Al-Azhar Jaya Indonesia. SMPIT Al-Azhar Jaya Indonesia often matched and reputed in the same institute of the Al-Azhar which have the same name in the city of Bekasi, because of that SMPIT Al-Azhar Jaya Indonesia need to do planning and carry out the activity to spread the information which can increasing brand awareness with marketing. The purpose of this research is to know Strategy Marketing Public Relations SMPIT Al-Azhar Jaya Indonesia in order to seek creating Brand Awareness. In this reaseach the theory is being used is three ways strategic (Pull, Push, dan Pass) Thomas L. Harris. This research using pendekatan descriptive qualitative approach. This research showing the results that SMPIT Al-Azhar Jaya Indonesia have done to carry out Strategy Marketing Public Relations which consist of (1) Pull (menarik) effort to increase quantity, quality, and service, hope to be causing a stimulate to the public. (2) Push (mendorong) efforts to publicate and provide the best service in the activity of marketing, so that hope to be having a coming a consumer with a various ways to promote. (3) Pass (mempengaruhi) an action wich can influences and to persuade also creating an opinion to the public which can profitable for consumer and future consumer. The findings of this study are SMPIT Al-Azhar Jaya Indonesia on the stage Unaware of Brand for people who hasn’t been part of it and Brand Recognition for people who has become part of it.

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