Nilai Personal dan Intensitan penggunaan Media Sosial terhadap Kepercayaan Politik pada Pemilih Pemula

Damayanti, Dea Fakhirah (2026) Nilai Personal dan Intensitan penggunaan Media Sosial terhadap Kepercayaan Politik pada Pemilih Pemula. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

ABSTRACT This study aimed to examine the effect of personal values and the intensity of social media use on political trust among first-time voters. Political trust plays an important role in supporting democratic processes, particularly for young voters who are newly involved in political participation. This research employed a quantitative approach using multiple linear regression analysis. The participants consisted of 77 first-time voters selected using Cochran’s formula. The instruments used were the Political Trust Scale, the Personal Values Scale, and the Social Media Usage Intensity Scale. The results showed an R Square value of 0.063, indicating that personal values and social media usage intensity contributed 6.3% to political trust. The F-test result (F = 2.489; p > 0.05) indicated that the model was not statistically significant. Thus, personal values and social media usage intensity did not significantly influence political trust among first-time voters. Keywords: personal values, social media usage intensity, political trust, first-time voters.

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