PENGARUH DISKON HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN SHOPEEFOOD DI KOTA BEKASI

Rosidin, Kiswah Qeyla (2025) PENGARUH DISKON HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN SHOPEEFOOD DI KOTA BEKASI. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The purpose of this study is to determine the effect of price discounts, service quality, and customer satisfaction. This study uses a quantitative method. Data collection techniques were conducted through literature study and questionnaires. Purposive sampling was used. The sample consisted of 100 respondents. Data analysis in this study used the Statistical Product and Service Solution (SPSS) program. Based on the questionnaire results processed using SPSS, the multiple regression result obtained was Y=4.489+0.541X1+0.817X2. Meanwhile, the t-test (partial) results showed that the Price Discount variable had a t-value of 12.783> 1.660

Item Type: Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:
ContributionContributors / Dosen PembimbingNIDN
UNSPECIFIEDSulastri, Tuti0319096402
Keywords / Kata Kunci: Diskon Harga, Kualitas Pelayanan, dan Kepuasan Pelanggan
Subjects: Manajemen Pemasaran
Faculty: Fakultas Ekonomi > Manajemen S1
Depositing User: Ms Kiswah Qeyla rosidin
Date Deposited: 18 Nov 2025 06:45
Last Modified: 18 Nov 2025 06:45
URI: http://repository.unismabekasi.ac.id/id/eprint/8983

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