Widiawati, Putri (2025) Pengaruh Kuallitas Pelayanan dan Harga terhadap Loyalitas Konsumen pada Toko Bangunan Putra Itikurih Purwadadi, Subang. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Konsumen pada Toko Bangunan Putra Itikurih Purwadadi, Subang. Populasi pada penelitian ini adalah konsumen Toko Bangunan itikurih yang melakukan pembelian produk yang jumlahnya tak terhingga. Penelitian ini menggunakan metode deskriptif kuantitatif. Data yang digunakan diperoleh dari wawancara, observasi dan kuesioner. Sampel penelitian ini adalah konsumen Toko Bangunan Itikurih Purwadadi, Subang sebanyak 100 responden. Analisis data menggunakan analisis regresi linear berganda dihitung menggunakan program Statistical Product and Service Solution 25 (SPSS 25). Hasil analisis menunjukan bahwa nilai Fhitung sebesar 137,674 dengan tingkat signifikan 0,000 maka Ho ditolak dan Ha diterima. Hasil ini menunjukan kualitas pelayanan dan harga bersama-sama memiliki pengaruh yang signifikan terhadap loyalitas konsumen. Selanjutnya hasil dari uji t, nilai variabel kualitas pelayanan (X1) sebesar 3,727 dengan nilai signifikan (0,000 > 0,05) maka H0 ditolak dan H1 diterima. Hasil ini menunjukan kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap loyalitas konsumen. Kemudian nilai variabel harga (X2) sebesar 6,867 dengan nilai signifikan (0,000 < 0,05) maka H0 ditolak dan H2 diterima. Hasil ini menunjukan harga secara parsial berpengaruh positif dan signifikan terhadap loyalitas konsumen. Pengaruh tersebut dapat diprediksi dengan menggunakan persamaan regresi Y = - 5,838 + 0,269 (X1) + 0,600 (X2). Dari hasil ini menunjukan variabel kualitas pelayanan dan harga mempengaruhi loyalitas konsumen sebesar 73,4% sedangkan 26,6% sisanya dipengaruhi oleh faktor lainnya diluar penelitian ini. This study aims to determine the effect of service quality and price on consumer loyalty at the Putra Itikurih Building Store in Purwadadi, Subang. The population in this study were consumers of the Itikurih Building Store who made an infinite number of product purchases. This study used a quantitative descriptive method. Data used were obtained from interviews, observations, and questionnaires. The sample of this study was 100 consumers of the Itikurih Building Store in Purwadadi, Subang. Data analysis using multiple linear regression analysis was calculated using the Statistical Product and Service Solution 25 (SPSS 25) program. The results of the analysis showed that the F count value was 137.674 with a significance level of 0.000, so Ho was rejected and Ha was accepted. These results indicate that service quality and price together have a significant influence on consumer loyalty. Furthermore, the results of the t test, the value of the service quality variable (X1) was 3.727 with a significant value (0.000 > 0.05) so H0 was rejected and H1 was accepted. These results indicate that service quality partially has a positive and significant effect on consumer loyalty. Then the value of the price variable (X2) was 6.867 with a significant value (0.000 < 0.05) so H0 was rejected and H2 was accepted. These results indicate that price partially has a positive and significant effect on consumer loyalty. This effect can be predicted using the regression equation Y = - 5.838 + 0.269 (X1) + 0.600 (X2). These results show that the variables of service quality and price influence consumer loyalty by 73.4%, while the remaining 26.6% is influenced by other factors outside this research.
Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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Keywords / Kata Kunci: | Kualitas Pelayanan. Harga, Loyalitas Konsumen | ||||||
Subjects: | Manajemen Pemasaran | ||||||
Faculty: | Fakultas Ekonomi > Manajemen S1 | ||||||
Depositing User: | Ms Putri Widiawati | ||||||
Date Deposited: | 10 Jul 2025 08:45 | ||||||
Last Modified: | 10 Jul 2025 08:45 | ||||||
URI: | http://repository.unismabekasi.ac.id/id/eprint/7962 |
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