Penerapan Strategi Bisnis, Pemanfaatan Teknologi, dan Kepatuhan Pajak terhadap Sustainability Usaha Marketplace E-Commerce

Puspa, Nurnadya Ramadhani (2025) Penerapan Strategi Bisnis, Pemanfaatan Teknologi, dan Kepatuhan Pajak terhadap Sustainability Usaha Marketplace E-Commerce. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The purpose of this study is to determine the application of Business Strategy, Technology Utilization, and Tax Compliance to Business Sustainability in MSMEs in Bekasi City. The method used in this study is quantitative. The place of this study is Bekasi City. The data used is primary data. The population in this study is Business Actors in the Fashion sector registered on the e-commerce marketplace in Bekasi City. The sampling technique in this study is by using the Purposive sampling technique, namely taking samples based on certain criteria from the required population. The data search technique is by distributing questionnaires directly. The data that has been collected is then processed using the SPSS 30 computer program. Based on the results of statistical tests, the Business Strategy variable has a significant positive effect on Business Sustainability, the Technology Utilization variable has a significant positive effect on Business Sustainability, the Tax Compliance variable has a significant positive effect on Business Sustainability.

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