Lestari, Ayu (2025) STRATEGI KOMUNIKASI PEMASARAN @BASOACIMBAPIT MELALUI MEDIA SOSIAL INSTAGRAM. Sarjana (S1) thesis, Universitas Islam"45" Bekasi.
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Abstract
@basoacimbapit is a business run by MSMEs (Micro Small and Medium Enterprises) in the Jonggo area - Bogor Regency, which sells processed baso aci products with various product variants. These MSMEs experienced a decline in sales, from 2023 until now. This research aims to determine the marketing strategy of @basoacimbapit on Instagram social media using social media marketing theory, namely context, communication, collaboration and connection. The research method used in this research is a descriptive qualitative approach. The research results show that @basoacimbapit's social media marketing strategy in increasing sales is carried out by informing a product well and clearly so that the content of the message conveyed can be understood by readers, always establishing good communication and relationships between the owner and the buyer, implementing the latest innovations in products that will be sold so that potential buyers and customers don't get bored with existing products, endorse with influencers so that the product becomes better known, hold promos and give aways¸ and open business opportunities for other people by opening resellers. It is hoped that further research will be able to become a reference for subsequent research, whether on the same or different research subjects, with deeper studies so that new findings can be found regarding social media marketing strategies. Keywords: Marketing Communications, Social Media, Sales.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Marketing Communications, Social Media, Sales. | ||||||
| Subjects: | Manajemen Pemasaran Public Relations Ilmu Komunikasi |
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| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Ms. Ayu Lestari | ||||||
| Date Deposited: | 13 Feb 2025 04:33 | ||||||
| Last Modified: | 13 Feb 2025 04:33 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/7193 |
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