Hafizh, Muhamad Aprian (2024) PERSONAL BRANDING HERI KOSWARA PADA AKUN MEDIA SOSIAL INSTAGRAM @bangherikoswara. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
Personal branding is a marketing strategy for self-identity that can improve a person's image, usually formed from a person's abilities, appearance, attitudes and behavior that are displayed to other people or in public. In this case, Heri Koswara has an interesting personal branding in the realm of religion and politics, especially when he played the role of Chairman of the PKS DPD and nominated himself as Mayor of Bekasi. Of course, in this era of technology that prioritizes social media, Heri Koswara uses Instagram social media to improve his personal branding on his personal account @bangherikoswara. Activities and programs designed by him to build self-values in his personal branding. Therefore, the aim of this research is to analyze the activities of the Instagram social media account @bangherikoswara in building Heri Koswara's personal branding using the theory of eight personal branding development methods. The method used in this research is descriptive qualitative using interviews, observation and documentation. The research results show that the efforts made by Heri Koswara to improve his personal branding are still lacking in several aspects, but on the one hand, Heri Koswara has a personal brand that is not only a political figure but also operates in the fields of religion, organization, culinary and so on. Keywords: Heri Koswara, Instagram Social Media, Personal Branding
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Heri Koswara, Media Sosial Instagram, Personal Brading | ||||||
| Subjects: | Ilmu Politik Jurnalistik Public Relations Ilmu Komunikasi |
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| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Mr. M. Aprian Hafizh | ||||||
| Date Deposited: | 23 Oct 2009 23:23 | ||||||
| Last Modified: | 23 Oct 2009 23:23 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/6455 |
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