Strategi Komunikasi Organisasi Yayasan X Bekasi dalam Menghadapi Krisis

Mudzillah, Ezza (2024) Strategi Komunikasi Organisasi Yayasan X Bekasi dalam Menghadapi Krisis. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The foundation is a non-profit organization whose source of income comes from donations from donors. Fund transparency is important for the foundation in maintaining public trust. This research aims to find out the communication strategy of the X Foundation in dealing with the crisis due to rumors related to fund transparency and program implementation. X Foundation's communication strategy is described in accordance with the concept of organizational communication strategy in facing crisis proposed by Barton, 1993; Fearn-Banks, 1996; W. Noerradi, 1997. The research method used is descriptive qualitative. The results of the study show that the foundation's communication strategy in dealing with the crisis is a two-way communication from the foundation and the disputing public. The foundation's communication strategy is carried out through offline meetings such as meetings and RTQ discussions, while the online communication strategy is carried out by optimizing various online media platforms, such as WhatsApp, Instagram and so on. The foundation's crisis resolution remains based on Islamic and organizational values.

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