Peran Promosi Terhadap Perkembangan Jumlah Nasabah Dan Dana Pihak Ketiga Pada BPRS Amanah Ummah

Dianti, Anisa Mayang (2024) Peran Promosi Terhadap Perkembangan Jumlah Nasabah Dan Dana Pihak Ketiga Pada BPRS Amanah Ummah. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

The main problem of this research is how the number of customers and third- party funds has developed in recent years, how the role of promotion has beenon the development of the number of customers and third-party funds, obstacles and solutions for promotion for the development of BPR Syariah Amanah Ummah. This research is a descriptive qualitative research, where data sources are obtained from primary and secondary data with data collection techniques through observation, interviews and documentation. Which then analyzes the data descriptively to be presented, discussed and concluded based on the subject matter. Based on the results of the research, it is known that promotion plays a very important role in the development of the number of customers and third-party funds at BPR Syariah Amanah Ummah. This development can be seen from the number of customers every year has increased but there has been a decrease from the last few years and third-party funds in BPR Syariah Amanah Ummah have also increased in 2020, namely up 20.35%, in 2021 it increased by 14.48% and in 2022 it is up 4.13%.

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