PENGARUH PERSEPSI HARGA, PROMOSI, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU DAN ATAU SANDAL PADA PELANGGAN CARVIL STORE GRAND BANTAR GEBANG BEKASI

Sumiati, Mia Aning (2024) PENGARUH PERSEPSI HARGA, PROMOSI, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU DAN ATAU SANDAL PADA PELANGGAN CARVIL STORE GRAND BANTAR GEBANG BEKASI. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

	Text PENDAHULUAN.pdf Download (1MB)
	Text BAB I.pdf Download (111kB)
	Text BAB II.pdf Restricted to Repository staff only Download (196kB) | Request a copy
	Text BAB III.pdf Restricted to Repository staff only Download (202kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (432kB) | Request a copy
	Text BAB V.pdf Download (70kB)
	Text DAFTAR PUSTAKA.pdf Download (82kB)

Abstract

ABSTRACT The purpose of this study is to determine the Influence of Price Perception, Promotion and Product Design on Purchasing Decisions of Shoes and or Sandals on Carvil Store Grand Bantar Gebang Bekasi Customers. The research method used is quantitative descriptive. The sample used in this study was 100 respondents of Carvil store customers who had visited and purchased shoe and or sandal products, in this study using the purposive sampling method. Data analysis using regression analysis. The results of this study also show that price perception has a positive and significant effect on purchasing decisions. Promotion variables do not have a positive and significant effect on purchasing decisions. Product design variables have a positive and significant effect on purchasing decisions. Keywords: Price Perception, Promotion, Product Design, Purchase Decision

Actions (login required)

View Item