Strategi digital marketing communications creative agency "visualabs" dalam meningkatkan jumlah jasa

Puspitasari, Anggita (0022) Strategi digital marketing communications creative agency "visualabs" dalam meningkatkan jumlah jasa. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

	Text HALAMAN DEPAN.pdf Download (952kB)
	Text BAB1.pdf Download (113kB)
	Text BAB2.pdf Restricted to Repository staff only Download (200kB) | Request a copy
	Text BAB3.pdf Restricted to Repository staff only Download (124kB) | Request a copy
	Text BAB4.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text BAB5.pdf Download (68kB)
	Text DAPUS.pdf Download (94kB)

Abstract

This study aims to find out how the digital marketing communication strategy is carried out by Visualabs. Visualabs is a company moving on in the service sector that has succeeded in gaining sales. This study aims to explain how to analyze visualabs digital marketing communication strategies centered on Instagram social media. This shows that the Digital Marketing Service Agency is not an easy thing and a marketing communication strategy is needed in building the business. This research is a qualitative descriptive study. Data collection techniques using observation, interviews, and documentation. In this study, the author uses a qualitative descriptive paradigm. The resource persons in data collection were Mr. Alun Bening as the founder of Visualabs and Dena as the Visualabs Team. As well as making observations on other social media and Instagram that support the writing of this Final Project. In this study the authors use the method of Digital Marketing communication and analysis of the Marketing Communication 7P (Product, Price, Place, Promotion, people, proses, physical evidence). Results Based on Visualabs research, it involves the role of service marketing communication (Marketing 7P) and digital marketing in almost all marketing and sales activities of Visualabs. visualabs markets its services online by optimizing digital marketing tools in an integrated manner.

Actions (login required)

View Item