Efektivitas Pesan Akun Instagram @kel_jakasampurna Terhadap Pemenuhan Kebutuhan Informasi Bagi Masyarakat Kelurahan Jakasampurna

Dafandry, Bima (2023) Efektivitas Pesan Akun Instagram @kel_jakasampurna Terhadap Pemenuhan Kebutuhan Informasi Bagi Masyarakat Kelurahan Jakasampurna. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

Not all of the information needs fulfilled in the Jakasampurna Sub-District have been fulfilled, such as information on health services, land and building taxes, and other information needed by the people of the Jakasampurna Sub-District. So that social media Instagram is needed to be able to reach information to the Jakasampurna Village community. The aim of the study was to determine the effectiveness of messages from the Instagram account @kel_jakasampurna on meeting the information needs of the Jakasampurna Village community. The theories used in this research include the theory of new media, social media, instagram, effectiveness, and the theory of information needs. The method used in this research is quantitative with descriptive analysis and crosstabs (cross tabulation). The results in the study showed that the information conveyed by the Jakasampurna Village instagram account was significant for fulfilling the information needs of the Jakasampurna Village community, with a regression coefficient value of 0.926 with a very strong relationship level and a determination coefficient value of 49%. With a low coefficient of determination, relevant information is needed for the Jakasampurna Village community in the future, so that the information needs of the Jakasampurna Village community can be fulfilled.

Item Type: Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1))
Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi:
ContributionContributors / Dosen PembimbingNIDN
UNSPECIFIEDYuniarti, Tatik0426108202
Keywords / Kata Kunci: Efektivitas, Instagram, Kebutuhan Informasi, Media Sosial
Subjects: Pemerintahan Daerah
Studi Langsung Media dan Industri Kreatif
Ilmu Komunikasi
Faculty: Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1
Depositing User: Mr Bima Dafandry
Date Deposited: 24 Aug 2023 07:04
Last Modified: 24 Aug 2023 07:04
URI: http://repository.unismabekasi.ac.id/id/eprint/3901

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