Komunikasi Persuasif LDII Bekasi Dalam Meningkatkan Minat Remaja Mengikuti Kegiatan Keagamaan

Firdaus, Muhamad Jurdan (2024) Komunikasi Persuasif LDII Bekasi Dalam Meningkatkan Minat Remaja Mengikuti Kegiatan Keagamaan. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

This study aims to explore how persuasive communication conducted by LDII Bekasi Jatiasih branch can increase teenagers' interest in participating in religious activities. Teenagers are an important pillar in the continuity and development of society, so maintaining teenagers' interest in religious activities is crucial to forming a generation committed to religious values. The research method used is qualitative with a descriptive approach. This research data was obtained through observation, in-depth interviews, and documentation. Research on LDII Bekasi's persuasive communication found that the Penggerak Pembina Generus (PPG) team succeeded in attracting teenagers' attention by designing relevant religious activities and disseminating them through social media and parents. Teenagers' interest increases after seeing information and posts about the activities, which develops into a strong desire to participate. Adolescents' decision to join the activities was influenced by their understanding of the importance of knowledge and environmental support. Finally, adolescents take concrete action by registering and participating in activities that provide many benefits.

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