Kampanye Anti Perundungan (Bullying) di Sosial Media Akun Instagram @SudahDong

Labiibah, Ariij (2024) Kampanye Anti Perundungan (Bullying) di Sosial Media Akun Instagram @SudahDong. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

This research aims to examine and analyze the anti-bullying campaign carried out by the social media account @sudahdong on Instagram. This campaign aims to create a safe and supportive online environment for victims of bullying. This research uses qualitative methods to understand the stages of the campaign carried out by @sudahdong and how the account conveys information about verbal, non-verbal and cyber bullying. The research results show that @sudahdong has succeeded in using social media effectively to raise awareness, change attitudes, and promote real action in fighting bullying. The campaign included three main stages based on the Ostergaard Campaign Model: pre-campaign, campaign management, and post-campaign. In each stage, @sudahdong uses a structured approach to identify problems, influence public knowledge and attitudes, and evaluate the impact of the campaign. This research provides practical insights for practitioners and academics in developing anti-bullying campaign strategies on social media. In addition, this research emphasizes the importance of ongoing monitoring and evaluation to ensure the effectiveness of social campaigns in addressing bullying and mental health issues in society. Keywords : Anti-Bullying Campaign, Social Media Account, Ostergaard Campaign Model.

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