Wulandari, Nanda (2024) Kampanye Gerakan Boikot Produk Pendukung Israel Terhadap McDonald's Indonesia Pada Akun TikTok @calon_surga8. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
Since the attack by Hamas on Israel in the southern part of the Gaza Strip on October 7 2023, which sparked international reaction and support for Palestine. In response to this conflict, people around the world began boycotting products that support Israel, including McDonald's. Currently, TikTok social media is being used to carry out a boycott campaign against McDonald's Indonesia. One of them is the TikTok account @calon_surga8 which has uploaded a lot of content boycotting products supporting Israel at McDonald's Indonesia to invite people to support Palestine. The aim of this research is how the TikTok account @calon_surga8 campaigns for the boycott of products supporting Israel at McDonald's Indonesia. This research method uses qualitative with a descriptive approach. Data collection was carried out through observation, interviews and documentation research. The results of this research indicate that the TikTok account @calon_surga8 has not optimally used the theoretical stages of the campaign message concept because it is not able to use the format stage, namely conveying messages in the form of visual fonts so that it does not attract the audience's attention in terms of visuals in the font in the McDonald's boycott content and does not carry out the steps repetition so that the message does not attract the audience's memory of the content of the boycott of products supporting Israel at McDonald's.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Kampanye, Boikot McDonald’s, Produk Pendukung Israel, TikTok | ||||||
| Subjects: | Ilmu Komunikasi | ||||||
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Ms. Nanda Wulandari | ||||||
| Date Deposited: | 26 Aug 2024 07:32 | ||||||
| Last Modified: | 26 Aug 2024 07:32 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/6289 |
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