Putra, Septian Dwi (2021) Startegi Promosi Digital Umkm Kedai KOPI MANING. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.
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Abstract
With a lot of business competition in Indonesia. Many business people have to think about the importance of promotional strategies in marketing their products and services. Maning coffee shop is a coffee shop that provides various kinds of coffee that can be enjoyed by the public. However, with the number of coffee shops in Indonesia, the right strategy is needed in an effort to increase the number of customers. Therefore, the Maning coffee shop has implemented several strategies in promoting and introducing its products to the public. The purpose of the study was to find out the promotional strategies carried out by the Maning coffee shop in increasing the number of customers. This study uses a qualitative method by collecting data through interviews, observation and documentation. The results of this study use the theory of promotion strategy Kotler, Armstrong. and using several marketing communication mixes which include, (promotional mix) in the form of Advertising (advertising), Personal Selling, Public Relations (Pubicity), Sales Promotion (Sales Promotion). Personal Sales and Word Of Mouth as supporting elements for marketing communications for Maning coffee shops. The promotional strategy applied by the Maning Coffee shop showed success because there was an increase in the number of customers at the Maning Coffee shop. namely describing and providing exposure and explaining what is being studied based on in-depth interviews, observations obtained in research on the owner. Based on the results of the study, it can be concluded that the Maning coffee shop or coffee shop in the city of Bekasi.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Sales Promotion Strategy, Coffee Shop, Media Digital | ||||||
| Subjects: | Ilmu Komunikasi | ||||||
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Mr. Septian Dwi Putra | ||||||
| Date Deposited: | 19 Oct 2023 08:54 | ||||||
| Last Modified: | 19 Oct 2023 08:54 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/4175 |
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