Konstruksi Kecantikan Pada Akun Instagram @pigeon_teens_indonesia

Maulydia, Elfira (2024) Konstruksi Kecantikan Pada Akun Instagram @pigeon_teens_indonesia. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

Women's beauty standards in Indonesia tend to be based on fair skin, tall and slim bodies, and straight black hair. This perception of beauty standards makes young girls lose the ability to build their own identity, so that without realizing it, they live within the standards created by the capitalist system. Teenagers are the ones who use social media the most, especially Instagram. Instagram has an influence on the construction of women's beauty standards on social media carried out by influencers, role models, public figures, including the beauty industry. Pigeon Teens is a beauty brand that actively provides information and education about teenage beauty through its official Instagram account @pigeon_teens_indonesia. The aim of this research is to find out the process of constructing beauty for teenagers in Indonesia on the Instagram account @pigeon_teens_indonesia. This research uses a descriptive qualitative approach. The theory used is the theory of social construction of reality put forward by Peter L. Berger and Thomas Luckman which focuses on the concepts of externalization, objectification and internalization. The informants in this research were Digital Marketing Pigeon Teens and 3 teenage followers of the Instagram account @pigeon_teens_indonesia. The results of this research show that the construction of teenage beauty in the Instagram account @pigeon-teens_indonesia is formed through a process of externalization, objectification and internalization. For future researchers who will conduct research on similar topics, it is recommended to look for references for deeper and more specific discussions and research, especially regarding the construction of teenage beauty on social media.

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