Pengaruh Kualitas Jaringan, Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Layanan Jaringan WiFi PT. Garuda Media Telematika Cibitung.

Kamal, Mustofa (2025) Pengaruh Kualitas Jaringan, Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Layanan Jaringan WiFi PT. Garuda Media Telematika Cibitung. Sarjana (S1) thesis, Universitas Islam 45.

	Text PENDAHULUAN.pdf Download (732kB)
	Text BAB I.pdf Download (530kB)
	Text Bab II.pdf Restricted to Repository staff only Download (395kB) | Request a copy
	Text BAB III.pdf Restricted to Repository staff only Download (301kB) | Request a copy
	Text BAB III.pdf Restricted to Repository staff only Download (301kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (678kB) | Request a copy
	Text BAB V.pdf Download (117kB)
	Text DAFTAR PUSTAKA.pdf Download (150kB)

Abstract

The purpose of this study is to determine the effect of network quality, price perception, and promotion on the WiFi network purchase decision of PT. Garuda Media Telematika Cibitung. The research method used is quantitative with a survey approach. The research sample consists of 95 respondents who are customers of PT. Garuda Media Telematika Cibitung, selected using purposive sampling technique. Data collection was conducted using a questionnaire that had been tested for validity and reliability. The research method used in this study was quantitative. The data used was primary data. The data analysis method used was Multiple Linear Regression Analysis Statistical Package for the Social Sciences (SPSS) using the IBM SPSS Statistics 2.5 program. Data analysis used multiple linear regression to test the effect of independent variables on dependent variables. The results showed that network quality, price perception, and promotion simultaneously had a significant effect on purchasing decisions. Partially, network quality and promotion have a significant effect, while price perception does not have a significant effect on purchasing decisions. These findings indicate that improving service quality and effective promotion can be key strategies for increasing WiFi service purchasing decisions.

Actions (login required)

View Item