Pengaruh Kualitas Pelayanan, Harga, dan Kualitas Produk Terhadap Customer Satisfaction Pada Produk Tisane Seduh Bekasi

Hermansyah, Siska (2025) Pengaruh Kualitas Pelayanan, Harga, dan Kualitas Produk Terhadap Customer Satisfaction Pada Produk Tisane Seduh Bekasi. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The purpose of this study was to determine the effect of service quality, price, and product quality on customer satisfaction for Tisane Seduh products in Bekasi. The method used in this research is a quantitative method with a survey approach. The data used is primary data collected through distributing questionnaires to 97 respondents who are Tisane Seduh consumers with a minimum purchase frequency of two times. The sampling technique used purposive sampling. Data analysis was carried out using multiple linear regression with the help of the SPSS (Statistical Program for Social Science) version 27 program. The results of this study indicate that partially or simultaneously, service quality, price, and product quality have a positive and significant effect on customer satisfaction. The coefficient of determination shows that 59,8% variation in customer satisfaction can be explained by these three variables, while the remaining 40,2% is influenced by other factors not examined in this study. This study implies that improving product quality, adjusting competitive prices, and optimal service can increase customer satisfaction with Tisane Seduh Bekasi products.

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