INTERAKSI SOSIAL ROLEPLAYER K-POP IDOL DI MEDIA SOSIAL FACEBOOK

Astuti, Melani Puji (2025) INTERAKSI SOSIAL ROLEPLAYER K-POP IDOL DI MEDIA SOSIAL FACEBOOK. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

ABSTRAK Universitas Islam 45 Bekasi Program Studi Ilmu Komunikasi Fakultas Komunikasi, Sastra, dan Bahasa 2025 Melani Puji Astuti (41182037180098) “Interaksi Sosial Roleplayer K-Pop Idol di Media Sosial Facebook” Dibawah bimbingan Ibu Winda Primasari Fenomena maraknya aktivitas roleplay di media sosial, khususnya Facebook, menjadi salah satu bentuk interaksi sosial baru di kalangan penggemar K-pop. Para pengguna menciptakan identitas virtual sebagai idol K-pop dan berinteraksi satu sama lain melalui akun roleplayer, membentuk ruang komunikasi yang unik dan kompleks. Fenomena ini menarik untuk dikaji karena menunjukkan adanya proses pembentukan makna, identitas diri, serta dinamika sosial yang berlangsung secara virtual. Penelitian ini bertujuan untuk memahami pola interaksi sosial roleplayer K-pop idol di media sosial Facebook dengan menggunakan teori Mind, Self, and Society dari George Herbert Mead. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam terhadap dua informan aktif, yaitu Wilhemina dan Theressa. Hasil penelitian menunjukkan bahwa interaksi dalam dunia roleplay mencakup aspek mind (proses berpikir simbolik melalui caption, emoji, dan gaya bahasa), self (pembentukan identitas diri yang dipengaruhi norma komunitas dan preferensi pribadi), serta society (struktur sosial seperti agency, team, dorm, norma, dan sanksi sosial). Interaksi ini berdampak pada kepribadian serta pola komunikasi informan di dunia nyata. Kesimpulannya, dunia roleplay di Facebook membentuk ruang simbolik yang kompleks dan bermakna serta memperkuat teori interaksionisme simbolik dalam konteks komunitas daring. Hasil penelitian ini diharapkan dapat menjadi rujukan bagi penelitian selanjutnya yang mengkaji pola interaksi sosial roleplayer K-pop idol di media sosial. Peneliti selanjutnya disarankan untuk menambah jumlah informan serta mempertimbangkan platform lain selain Facebook guna memperoleh data yang lebih beragam dan relevan. Kata Kunci: Facebook, Interaksi Sosial, Interaksionisme Simbolik, K-pop, Roleplayer. v ABSTRACT Islamic University of 45 Bekasi Study of Communication Science Faculty of Communication, Literature, and Language 2025 Melani Puji Astuti (41182037180098) “Social Interaction of K-pop Idol Roleplayers on Facebook” Under the guidance of Mrs. Winda Primasari The phenomenon of the rising popularity of roleplay activities on social media—particularly Facebook—has emerged as a new form of social interaction among K-pop fans. Users create virtual identities as K-pop idols and interact with one another through roleplayer accounts, forming a unique and distinct space for communication. This phenomenon is worth examining as it reflects the processes of meaning-making, identity formation, and social dynamics that occur in virtual environments. This study aims to understand the patterns of social interaction among K-pop idol roleplayers on Facebook using George Herbert Mead’s theory of Mind, Self, and Society. The research applies a qualitative approach with in-depth interview techniques involving two active informants: Wilhemina and Theressa. The findings indicate that interactions within the roleplay world involve aspects of mind (symbolic thinking through captions, emojis, and language style), self (identity formation influenced by community norms and personal preferences), and society (social structures within the community such as agency, team, dorm, as well as norms and social sanctions). These interactions also affect the informants’ personalities and communication patterns in real life. In conclusion, the roleplay world on Facebook creates a complex and meaningful symbolic space, strengthening the symbolic interactionism theory within online community contexts. The results of this study are expected to serve as a reference for future research on social interaction patterns among Kpop idol roleplayers on social media. Future researchers are encouraged to increase the number of informants and consider using platforms other than Facebook to obtain more diverse and relevant data. Keywords: Facebook, K-pop, Social Interaction, Symbolic Interactionism, Roleplayer.

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