Budimantoro, Indra Octavian (2025) ANALISIS FAKTOR-FAKTOR BAURAN PEMASARAN YANG MEMENGARUHI KEPUTUSAN PEMBELIAN SUSHI DI KEDAI STREET SUSHI BEKASI. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
Street Sushi Shop is a Japanese culinary business that serves Japanese food, One of them is sushi, which is a combination of a piece of raw fish placed on a lump of rice. The purpose of this study was to determine the effect of the marketing mix partially on the decision to purchase Sushi at Street Sushi Shop Bekasi and to determine the effect of the marketing mix simultaneously on the decision to purchase Sushi at Street Sushi Shop Bekasi. The method used in this study is the survey method then analyzed using descriptive quantitative analysis with multiple regression analysis tools. The sampling technique used in this study was using the non-probability sampling technique with the accidental sampling method of 84 respondents. The results of this study indicate that simultaneously the variables of product, price, place, and promotion have a significant influence on the decision to purchase sushi at Street Sushi Shop Bekasi and partially the variables of product, price, and place have a significant influence on the decision to purchase sushi at Street Sushi Shop Bekasi, while the promotion variable does not have a significant effect on the decision to purchase sushi at Street Sushi Shop Bekasi. Keywords: purchasing decisions, street sushi shop, sushi, marketing mix
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | |||||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | keputusan pembelian, kedai street sushi, sushi, bauran pemasaran | |||||||||
| Subjects: | Manajemen Keuangan Manajemen Pemasaran Manajemen Pelayanan |
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| Faculty: | Fakultas Pertanian > Agribisnis S1 | |||||||||
| Depositing User: | Mr. Indra Octavian Budimantoro | |||||||||
| Date Deposited: | 18 Jun 2025 03:46 | |||||||||
| Last Modified: | 18 Jun 2025 03:46 | |||||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/7826 |
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