PENGARUH PROMOSI, CUSTOMER RATING DAN CUSTOMER REVIEW TERHADAP MINAT BELI DI COFFEE SHOP JANJI JIWA CABANG GRAND WISATA PADA APLIKASI GOFOOD

Setyawan, Dhiwa (2024) PENGARUH PROMOSI, CUSTOMER RATING DAN CUSTOMER REVIEW TERHADAP MINAT BELI DI COFFEE SHOP JANJI JIWA CABANG GRAND WISATA PADA APLIKASI GOFOOD. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

This study aims to determine the effect of promotion, customer rating and customer review on buying interest in coffee shops. Rating and customer review on buying interest in coffee shop soul promise Grand Wisata branch on the GoFood application. Research method usedused in this study is a quantitative descriptive method, with the data used being primary and secondary data. The data used are primary and secondary data. The population in this study is a soul promise customer. Data collection techniques in this study conducted by means of interviews, observations, and distributing questionnaires via google from. The sample in this study were 100 respondents who were taken by purposive sampling method. Data analysis using the validity, reliability test and multiple regression analysis calculated using the statistical product and service solutions (SPSS) program. using the statistical product and service solutions (SPSS) program. Based on the answers questionnaires that have been processed by SPSS obtained multiple regression results = -0.668 + 0.524 X1 + 0.457 X2 + 0.366 X3 while the results of the f test obtained the promotion variable, customer rating and customer review have an effect on buying interest. The results This is evidenced by the results of anova (F test) obtained F count = 64.527 with sig = 0.000 is smaller than the standard error set at 0.05, so H0 is rejected and Ha is accepted. rejected and Ha accepted. So promotion, customer rating and customer review affect buying interest by 64.527. t test results show promotion has a significant effect on buying interest as evidenced by the results of the t test. t test results obtained t count β1 is 4.121 with a standard error of 0.05.

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