Oktaria Widiyastuti, Fika (2024) Pemujaan Selebriti, Kontrol Diri terhadap Pembelian Impulsif Pada penggemar NCT Dream Dewasa Awal. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
This study aims to examine the relationship and influence between Pemujaan Selebriti, self-control, and impulsive buying among early adult fans of NCT Dream in Bekasi City. Using a quantitative approach, this research employs multiple regression analysis to test the relationships between variables. The study sample consists of 100 early adult fans selected through the Quota Sampling technique. Data collection was conducted using psychological scales, specifically the Celebrity Attitude Scale (CAS), and analyzed with Spearman’s Rho correlation test using SPSS version 27.. The analysis results reveal a significant relationship between Self-Control and Impulsive Buying (r = -0.363, p < 0.05), indicating a moderately strong negative correlation. Additionally, Pemujaan Selebritisignificantly influences Impulsive Buying (t = 8.571, p < 0.05) in a positive direction. Regarding the influence of the independent variables on the dependent variable, Pemujaan Selebritiand Self-Control significantly affect Impulsive Buying, with an F-value of 43.091 (p < 0.05) and a determination coefficient (R) of 0.686. This study concludes that higher levels of Pemujaan Selebrititend to increase Impulsive Buying, whereas better Self-Control can reduce such behavior. Keywords : Impulsive Buying, Celebrity Worship, Self-Control
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Pembelian Impulsif. Pemujaan Selebriti, Kontrol Diri | ||||||
| Subjects: | Psikologi Perkembangan | ||||||
| Faculty: | Fakultas Ilmu Sosial dan Ilmu Politik > Psikologi S1 | ||||||
| Depositing User: | Miss Fika Oktaria Widiyastuti | ||||||
| Date Deposited: | 12 Dec 2024 03:57 | ||||||
| Last Modified: | 12 Dec 2024 03:57 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/7076 |
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