Syarif, Amanda Claudia Annisa (2024) Efektivitas Komunikasi Persuasif Akun Instagram @jktbookparty Terhadap Minat Baca Followers. Sarjana (S1) thesis, Universitas Islam 45.
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Abstract
ABSTRACT Islamic University 45 Bekasi Study of Communication Science Faculty of Communication, Literature and Language 2024 Amanda Claudia Annisa Syarif/41182037200062 “The Effectiveness of the @jktbookparty Instagram Account on Followers' Reading Interest”. Under the guidance of Mr. Yudha Asmara Dwi Aksa 103 pages of thesis, 13 pages of romans, 12 list of tables, 7 lists of images, 12 lists of graphs and 8 sheets of attachments The @jktbookparty community sees that there are still many people, especially young people in Indonesia, who are still lacking interest in reading. This research was conducted to find out from the Effectiveness of the @jktbookparty Instagram Account on Followers' Reading Interest. Instagram was chosen because it is effective for conveying messages, especially young people, has attractive visuals, and interactive features. This study uses an explanatory quantitative research method. The sampling was done using sampling technique with the simple random sampling with probability. The results in this study state that persuasive communication has a positive and significant effect in increasing followers' interest in reading, as indicated by the regression coefficient value of 0.095. Reading Interest has an effect of 14.2% in increasing followers' interest in reading. Kata Kunci: Instagram, Minat Baca, Komunikasi Persuasif, Komunitas @jktbookparty.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Kata Kunci: Instagram, Minat Baca, Komunikasi Persuasif, Komunitas @jktbookparty. | ||||||
| Subjects: | Ilmu Komunikasi | ||||||
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Ms. Amanda Claudia Annisa Syarif | ||||||
| Date Deposited: | 23 Oct 2009 01:32 | ||||||
| Last Modified: | 23 Oct 2009 01:32 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/6451 |
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