Digital Branding Museum Kebangkitan Nasional melalui Instagram

Nadita Salma, Zalfa Naufali (2024) Digital Branding Museum Kebangkitan Nasional melalui Instagram. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The character of youth in the era of independence struggle should be used as an example for the younger generation. Currently, Indonesia's young generation is vulnerable to negative actions, such as drugs and corruption. Therefore, by studying history, it is able to produce strong future leaders. The purpose of this study is to find out the digital branding of the National Awakening Museum through Instagram to create awareness of the younger generation so that they are interested in visiting the Museum. The research method used is qualitative descriptive with data collection techniques through interviews, direct observation and digital observation and documentation of the content contained on @muskitnasofficial Instagram account. The theory used is from Nasrullah's theory in 2023. The results of this study show that the National Awakening Museum uses several digital branding approaches, as follows: First, planning which includes strategy and content. Second, the implementation which includes promotion and conversion. This forms the branding of the National Awakening Museum at the brand recognition level. For further research, deepen the discussion related to the effectiveness of using Instagram social media in the digital branding process. Keywords: Digital Branding, Instagram, Young Generation, National Awakening Museum

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