Fayumi, Ahmad (2022) Strategi Pemasaran Peoduk Bank BTN Syariah Saat Pandemi Covid-19 Dengan Pendekatan EFE dan IFE. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.
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Abstract
Ahmad Fayumi (41182933160021) “Bank BTN Sharia Product Marketing Strategi During The Covid-19 Pandemic With The EFE and IFE Approach”. Islamic Banking Study Program, Faculty of Islamic Religion, 45” Bekasi Islamic University. (2022 AD/ 1443 H). This research focuses on the marketing strategy of the iB Student Savings BTN (SIMPEL) product during the Covid-19 at Bank BTN KCPS Cikarang. Researchers conducted data analysis methods using a mix of methods, namely qualitative and quantitative methods with an IFE matrix approach, an EFE matrix, and a SWOT matrix. By using the depth interview (in-depth interviews) to several human resources who have the authority to determine strategic decisions related to the marketing of the iB Student Savings BTN product. The results showed that based on the SWOT matrix, the SO strategy was obtained which focused on its target market and utilized various digital media in terms of introducing and marketing SIMPEL iB products. The WO strategy is to collaborate with various non-academic educational institutions and. ST strategy is to take advantage of the company's internal strengths to seize opportunities in the form of submitting offers of cooperation to schools using email and conducting online meetings. Keywords: Marketing Strategy, Islamic Bank, Covid-19, IFE EFE Matrix,
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Marketing Strategy, Islamic Bank, Covid-19, IFE EFE Matrix, | ||||||
| Subjects: | Bank Syariah | ||||||
| Faculty: | Fakultas Agama Islam > Perbankan Syariah S1 | ||||||
| Depositing User: | Users 16 not found. | ||||||
| Date Deposited: | 11 Aug 2022 08:19 | ||||||
| Last Modified: | 11 Aug 2022 08:19 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/525 |
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